Highlighting Unique Property Features in Your Listing

If you’re a real estate broker or agent, you know how important it is to make your listings stand out from the rest. But how do you do that? The answer is to focus on highlighting the unique features of the home. Knowing how to accentuate and emphasize the property’s best qualities can help you set your listing apart and attract more potential buyers. Here is a guide to help you show your clients how to highlight unique property features in their listing.

Be Descriptive

The key to showing off a property’s unique features is to be descriptive when crafting your listing. Make sure to list any unusual features that you don’t see in every house, like bay windows, built-in bookshelves, or an outdoor patio. If any of the characteristic features of the home are unusual or uncommon, be sure to point those out. Also be sure to include the size and any special features of any upstairs or downstairs areas.

Don’t Neglect the Small Details

It’s easy to focus on the large, noticeable features of the home and neglect the small details. Take the time to highlight things like the quality of the appliances, countertop materials, special tiles, and any upgraded fixtures. You should also be sure to note any unique exterior features of the home like unusual landscaping, outdoor lighting, and any kind of fencing or stone walls. Make sure to note any special amenities, such as a swimming pool or any unique grounds. These details may just be the thing that catches the buyer’s eye and encourages them to take a closer look.

Provide High-Quality Photos

Photos are an essential part of your listing and an excellent way to highlight the unique features of the property. Be sure to take high-quality photos to give buyers an accurate representation of the property. Don’t overlook the outdoor areas or neglect to take photos of any unique features of the home. You should also have a photo of the entire home so that potential buyers can get an idea of the layout and design.

Accentuate the Room Entrances

Focusing on the entryways to each room of the house is an effective way to emphasize the features of the property. Be sure to point out any interesting door frames, unusual lighting fixtures, and any kind of flooring or banisters that may be unique to the home. Spotlighting the unique style of the home can leave a lingering impression with the buyer and help to create a positive reflection of the home.

Highlight Special Features in Each Room

Remember to take notice of any special features each room of the house may have. Any striking or unique furniture should be highlighted, as should any unusual lighting fixtures, countertops, or bathroom tiles. The unique aspects of a room, no matter how subtle, can make the room stand out and appeal to the buyer.

Include Accurate Measurements

Be sure to provide accurate measurements of the whole property and of any rooms that potential buyers may be interested in. Pay special attention to any off-sized rooms that may be valuable to buyers such as larger bedrooms or a smaller dining space. It’s important to be honest and upfront with measurements to ensure that buyers know exactly what they’re getting and don’t feel mislead down the line.

Acquire Professional Help

If you’re feeling uncertain about writing the listing or describing the features of the home, you may want to consider hiring a professional photographer or videographer. Having quality photos and videos of the property can be really enticing and help buyers to more easily visualize themselves living in the home.

Be Mindful of the Neighborhood

It’s important to be mindful of all the amenities the neighborhood has to offer when crafting your listing. If there is a park down the street or a stellar school, make sure to mention it. Listing the surrounding attractions can help to give potential buyers a better idea of all that the property has to offer.

Point Out the Benefits

It’s important to include any potential financial benefits a buyer may receive from purchasing the property. If the home is in a desirable location or close to certain attractions, make sure to note them. Perhaps the property is located in a commuters’ dream location or has a potential to be flipped. Any financial benefits should be conveyed in the listing.

Make Use of Smart Home Technology

If any of the features of the home make use of smart home technology, be sure to mention that in the listing. Smart home devices make life much easier and can certainly incentivize a buyer to purchase the home. Examples of smart home technology include automated home functions, home security systems, and networked appliances.

Unique Property Features Checklist:

• Be descriptive and highlight any unusual features of the home.
• Don’t forget to list the small details.
• Provide high-quality photos to give an accurate representation of the home.
• Spotlight the unique style of the home.
• Focus on the entryways to each room.
• Showcase any special features in each room.
• Provide accurate measurements.
• Bring in a professional photographer or videographer.
• List the amenities the neighborhood has to offer.
• Include any potential benefits.
• Make use of smart home technology, if applicable.

In short, highlighting the unique features of a property is an essential part of selling your listing. Making sure to be descriptive and list all the details can help potential buyers get a good impression of the home. Taking good photos, including financial benefits, and making use of smart home technology can also be a great way to set your listing apart. With these tips in mind, you’re well-prepared to show your clients how to highlight unique property features in their listing.