Marketing Your Property During Tenant Turnover

Tenant turnover is an inevitable part of owning a rental property. While it can be stressful in the short-term, it doesn’t have to be a headache if you know how to market your property properly. Being savvy in utilizing the right marketing techniques for tenant turnover can go a long way towards making sure you get the most out of your rental property.

Focus on the Benefits

It’s essential to focus on the benefits that your rental property offers to potential renters. You should highlight all of the fantastic features such as the location, amenities, or any other benefits that your property has to offer. Focus on the positive aspects to entice potential renters and provide them with a reason to rent your property instead of another.

Utilize the Internet

The internet has revolutionized the way that everyone communicates, and it’s no different in the real estate world. You should be taking advantage of all of the online tools available to maximize the exposure of your rental property. Start by setting up a website or blog about your property, as well as listing it on popular websites such as Craigslist and Zillow. It also helps to utilize social media networks such as Twitter and Facebook to spread the word about your property and attract potential renters.

Be Proactive With Advertising

Rather than just waiting for people to come to you, you should be willing to take the initiative and reach out to potential renters. Advertisements in local newspapers, and even placing flyers on bulletin boards in supermarkets and other places frequented by people are all great ways to get your property noticed. You should be sure to take beautiful photographs of your property and include them in any flyers or advertisements to help entice potential renters.

Don’t Underestimate Word of Mouth

Word-of-mouth referrals are often overlooked in the digital age, but they can be incredibly effective when it comes to marketing your property. You should be sure to let your tenants know that they will be rewarded for referring friends or family, and you should also try to engage with the members of your community. They can play an essential role in spreading the word about your property to potential renters in the area.

Hold Showings

Showings are a great way to market your property in-person and get an immediate reaction from potential renters. This allows you to show off all of the features and amenities that make your property stand out and answer any questions that potential renters may have. You should make sure to plan showings during convenient times for the prospective renters and make them as comfortable as possible.

Create and Promote Rental Specials

Creating and promoting special offers can be a great way to make your property stand out from the competition. Even small incentives such as a month of free rent or reduced deposits can be enough to attract potential renters. Special rental promotions are especially effective when you’re trying to fill multiple units at the same time.

Make Sure Your Property is “Turn-Key” Ready

Before you start the marketing process for your rental property, you should be sure that the property is in good condition and “turn-key ready”. This means being sure that the property is clean, up-to-date, and can be easily occupied. You should also be sure that any necessary documents, such as leases or agreements are in-place and ready for potential tenants to sign.

Hire a Real Estate Agent

If you’re feeling overwhelmed or want to make sure that you have access to the resources and knowledge of a professional, you should consider hiring a real estate agent. Most real estate agents are experienced in marketing and renting properties, and they can be a great asset in making sure that you get the most out of your property.

Tips for Effective Marketing During Tenant Turnover

  • Focus on the benefits of renting your property.
  • Utilize all the available online resources.
  • Be proactive with advertising.
  • Don’t underestimate word-of-mouth and referrals.
  • Hold showings of the property.
  • Create and promote rental specials.
  • Make sure the property is “turn-key” ready.
  • Hire a professional real estate agent, if needed.

No matter what, marketing your property should be your top priority during tenant turnover. By utilizing the right marketing techniques, you can make sure that you are getting the most out of your rental property in order to attract the best tenants. With a little effort and planning, you can be sure that marketing your property during tenant turnover doesn’t have to be a headache.


With the right marketing strategy, tenant turnover for your rental property doesn’t have to be a stressful process. By following the tips outlined above, you can make sure that you are taking advantage of all of the available resources to effectively market your property during tenant turnover.

Remember, the more effort you put into marketing your property during tenant turnover, the better the outcome will be in the long run. So get out there and start marketing your property today!

“What are the best ways to market a property during tenant turnover?”

1. Utilize online marketing platforms such as Craigslist and Zillow.

2. Utilize print marketing by creating attractive rental brochures to distribute in the local area.

3. Take professional photos of the property and upload them to your website, social media accounts, and other online marketplaces.

4. Network within the local community and attend local events to promote the property.

5. Utilize content marketing by creating informative blog articles about the property and neighborhood.

6. Offer incentives, such as a reduced security deposit or rent concession, to encourage prospective tenants to sign up quickly.

7. Engage with previous tenants to provide positive word-of-mouth marketing.

8. Utilize paid advertising services, such as Google AdWords or Facebook Ads, to target potential tenants.

9. Make sure the property is “turn-key” ready.

10. Hire a professional real estate agent, if needed.

What are the benefits of marketing a vacant property?

1. Increased visibility: When marketing a vacant property, it attracts more potential buyers to view the property and increases the chances for it to be sold.

2. Maximum flexibility: Vacant properties offer the potential buyer the most flexibility to customize the home to their liking.

3. Quality control: Staging a vacant property allows you to showcase the building’s best features, so buyers can have an accurate sense of the home’s full potential.

4. Lower maintenance costs: Because the property is empty, there is less wear and tear due to fewer occupants. This contributes to a reduced cost of maintenance and upkeep.

5. Faster sale: A vacant property will typically sell faster due to increased visibility and fewer complications with current occupants.

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