The Impact of Location on Your Tenant Market

Picking the right spot for your property can significantly influence the success of your rental market. Regardless of the neighborhood or geographical area, the location of a rental property must be strategic and strategic. But what exactly are the top tenants looking for in their rental property’s location?

The Benefits of Being Centrally Located

Generally speaking, location is a huge factor for any rental market. People typically want access to nearby schools, amenities, good public transportation and community resources. For example, it’s often beneficial to be close to a business district, college/university, beach or hiking trail, grocery store, or shopping center. The ability to walk to or easily access these places is important to renters.

Safety is Paramount

Above all else, tenant safety is a top priority when choosing a property to rent. Although there is not much that a property owner can do to change the safety of a neighborhood, buyers should certainly research prospective areas of the city and have an understanding of the safety hazard. Do some digging online, talk to local law enforcement to see if crime tends to be a problem in that area, or even ask potential tenants about their experience in the area.

What About School Zones/Districts?

One limitation that renters often face is school zones or districts. Depending on the area, there may be access to certain school districts depending on the rental property’s location. Oftentimes, renters have children and want to ensure they are going to a quality school with good teachers and resources. Exploring alternative schools in the area is a great option as well.

Transportation Near Your Property

Potential tenants are becoming increasingly aware of their transportation options, and that includes public transportation. Knowing the mass transit situation – from bus and subway service, to ferry or water taxi service – is vitally important when evaluating the potential of a rental property.

Location Determines Your Target Market

When beginning your search for the right property, you’ll want to keep in mind who your target market is. If you own a property near a suburban area, you’re likely to attract tenants who are younger, such as college students. On the other hand, if your rental property is located near a city or other urban downtown areas, then you may be targeting the business professional or executive community. Finding the right rental property for the right group will be a key factor for a successful rental property.

Amenities on Offer

Having the right amenities is also important. You want potential tenants to recognize that they will get quality amenities when they choose to rent from you. Some amenities that renters look for include outdoor access, recreational activities, lounges, pools, proximity to public transportation, and parking.

The Overall Vibe of the Neighborhood

When it comes to selecting a rental property, potential tenants want to get a good feeling about the neighborhood. Make sure that prospective renters are familiar with the area and its amenities. Some of the most desirable neighborhoods have a desirable vibe with a strong sense of community. Consider providing prospects with a sense of the local vibe and what makes the neighborhood unique.

What Events Occur Around the Property?

Before you list your property for rent, check to see what kind of events are happening in and around the property. These events could include: fairs, farmers markets, parades, concerts, festivals, races, and any other public gatherings. Having that insight into the local culture of the neighborhood can help you better market your property and encourage potential tenants to consider it.

Rent Prices

The rent prices in a certain area can give an indication of the state of the market. Knowing rental prices in comparison to other neighboring regions or metropolitan areas will help you to determine your price point. Having a benchmark can also help when negotiating with potential tenants, as you’ll be able to adjust rental prices competitively compared to what is available on the market.

Public Parks Nearby

Having access to public parks is also a great benefit to tenants. Parks are a major plus for people and families who are looking for a place to relax and get away from the hustle and bustle of their everyday lives. Investigate what parks are in the area to show prospects that there is an abundance of outdoor activities near the property as well.

Tips for Nailing Your Location

  • Do your research! Research schools, crime rates, transportation, rental prices, and local amenities to get a handle on the area.
  • Think of your target market. Knowing your target market can help you place the right rental property in the right area.
  • Location is key. Consider the amenities and features that the location offers and how it will attract tenants.
  • Consider the vibe of the neighborhood. Talk to locals and see what they think about the area and amenities.
  • Be aware of event happenings. Gather information on any events that may take place near the property.
  • Get an understanding of the rent prices.Check out rental prices to get an idea of how to price your rental.
  • Think about nearby parks. Knowing what public park are in the area can attract potential renters.


Location is a major factor for any tenant market. Knowing the area and what the potential tenants might be looking for is key when selecting a rental property. Amenities, safety, rent prices, events, and public parks all play a role in making a rental property attractive to tenants. Being strategic when selecting and purchasing a rental property can lead to success in your tenant market and better returns on your investment. Be sure to factor in the impact of location when investing in a rental property.

What are the most important factors to consider when pricing rental properties based on location?

1. Economic Conditions: Research the current economic conditions of the prospective rental market, including job growth, unemployment rates, median income, population changes, and infrastructure investments.

2. Demographics: The demographics of the area can have a large influence on rental rates. Consider the age, gender, and family size of the prospective tenant in the area.

3. Neighborhood Amenities: The proximity of local schools, grocery stores, parks, gyms, banks, and other amenities can have a great influence over rental rates.

4. Public Transportation: Consider the accessibility to public transportation such as bus and train lines when assessing the location. Proximity to transportation can be a major factor for tenants who don’t drive, like college students.

5. Crime Rates: Crime rate is an especially important factor to consider when setting rental rates. Be sure to research the local crime rate, and consult with other local landlords to get a better idea of what to expect.

6. Rental Property Supply: Pay attention to the rental property supply and demand in the area. If the supply is higher than the demand, chances are you will not be able to charge premium prices.

7. NIMBYism: NIMBYism (Not In My Back Yard) is a growing movement that restricts or forbids certain industries or activities within certain neighborhoods. Be sure to check regulations in the area, as they may have an influence over rental rates.

What factors should be taken into account when setting rental rates for properties in different locations?

1. Market Rents: Research the market rents in the nearby area and make sure your rental rates are competitive. This way, you can not only attract tenants but also ensure that your property will fetch the best possible rental value.

2. Location: Consider the location of your property. Areas that are close to popular attractions, have great transport links and attractive amenities will be more expensive than a property located in a quiet suburban area.

3. Property Features: Consider the size of the property, the condition and quality of the fixtures and fittings, as well as the modern amenities that it offers, when setting rental rates.

4. Property History: Look at the past rental history of your property, including its occupancy rate, rental values and any churn that has occurred. This will give you a good indication of what type of rental rate you should be asking for.

5. Taxes: Be aware of any taxes that will be applied to your rental income, such as property taxes and income taxes, and factor these into your rental rates.

6. Other Expenses: Also consider any additional costs that you may incur, such as maintenance and repairs, as well as any other associated costs such as advertising and legal fees. When setting rates, be sure to factor in all associated costs.

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