The importance of curb appeal in attracting tenants

First impressions are everything – that’s why the importance of curb appeal in attracting tenants cannot be underestimated. Tenants are looking for a space that is clean, pleasant, and inviting, so it is essential to consider how the exterior of your building influences your tenant recruitment. Here’s why “curb appeal” matters, and how to make sure your rental property is as attractive as possible.

What is curb appeal?

Simply put, curb appeal is the very first impression passersby get when they “drive by” your rental property. The appearance of your property’s exterior can greatly influence the opinions of those who pass by. If your property lacks curb appeal, potential tenants may be hesitant to even step foot inside. On the other hand, if your property looks modern and inviting, you may have created the perfect environment to attract tenants.

Why Is Curb Appeal Important for Renters?

When potential tenants are choosing a rental property, one of their primary considerations is whether or not they will fit in with the existing tenants. Your property’s curb appeal can help you recruit tenants that you want to live there, and who will take care of your property while they’re living there.

The beauty of having a great curb appeal is that it doesn’t require a great financial expense. Simple procedures like adding some potted plants or keeping the exterior clean of debris can convey a feeling of warmth and hospitality to potential tenants. And these proactive steps don’t have to break the bank.

How to Increase Your Property’s Curb Appeal

Follow these tips to maximize your property’s curb appeal and can turn it into a big-time tenant magnet:

  • Keep the property clean (i.e. foliage cut and sidewalks clear of debris)
  • Keep the entryway well-lit
  • Pressure wash outside to remove dirt and grime
  • Landscape, with neat, attractive plants and flowers, if possible
  • Make sure your front path and stairs are in good condition and are well-maintained
  • Maintain your exteriors (paint the building, fix any loose or rusty shutters, repair roof shingles etc).
  • Make sure the windows are clean and unobstructed from any outside view.
  • Install outdoor lighting and motion-sensitive lights to keep the area well-lit at night.
  • Add some potted plants or ornamental elements to the outdoors.
  • Post welcoming signs such as “We welcome visitors.”
  • Upgrade door furniture such as door handles, locks and bell buttons.

Why Enhancing Curb Appeal Matters for Landlord Profitability?

Improving curb appeal can enhance the resale value of your property and enable you to attract well-qualified tenants and sign better leases. It can also help set you apart from the competition and ensure that your rental stands out as the best place to live in the neighborhood.

Further, when tenants are truly proud of their rental property and the community in which they live, they are more likely to take good care of their space and abide by the lease agreement. Furthermore, tenants who feel well taken care of are more inclined to stay longer, making them ideal for your business.

If you don’t invest in improving your rental property’s curb appeal, you could be missing out on both short-term and long-term profitability.


Improving curb appeal is not only important to appeal to potential tenants, but also for the long-term profitability of your rental property. Taking the time to freshen up your rental property’s exterior will improve its desirability and can lead to increased actual and perceived value. The importance of curb appeal in attracting tenants cannot be overstated, so take a second to assess and upgrade your rental property’s exterior today.

What are some tips for improving curb appeal for rental properties?

1. Update your landscaping. Add a few planters with vibrant flowers or shrubs and trim hedges to give your property a neat, tidy appearance.

2. Remove any weeds from flowerbeds or lawns. Make sure your lawn is well maintained and regularly mowed and edged.

3. Add outdoor lighting. Install attractive solar lights to illuminate walkways and light up your home for a warm welcome.

4. Power-wash walls. Make sure to pressure wash the walls and wash away any dirt, dust, or cobwebs.

5. Paint the front door. Give your door a fresh coat of paint to give your rental property a facelift.

6. Hang outdoor décor. Install a flag, wreath, or decorative address plaque to give your home an inviting feel.

7. Add an attractive fence. A decorative fence around your property can add the perfect finishing touch to improve your property’s curb appeal.

How can I improve curb appeal on a budget?

1. Add a Fresh Coat of Paint: A fresh coat of paint can go a long way when it comes to giving your home’s exterior a facelift. Choose a color that complements your home’s architectural style and can make it pop.

2. Update Your House Numbers: Replacing your house numbers is an easy and inexpensive way to make them more visible and attractive.

3. Plant Some Colorful Flowers: Add some color to your home’s entryway with some bright and colorful flowers. You don’t have to splurge on expensive flower arrangements—you can find affordable options at local garden centers.

4. Install Lighting: Installing outdoor lighting can dramatically improve your home’s curb appeal at night. Choose a classic style that complements your home’s exterior.

5. Powerwash: Give your home a deep clean by powerwashing it. This can help make your home look brighter and more inviting.

6. Install a New Mailbox: Replace your mailbox with one that better matches your home’s style.

7. Revamp Your Doorway: Giving your front door a facelift can make it more inviting and improve your home’s overall look. Add a new doormat, paint the door, and install decorative hardware.

8. Add Decorative Landscaping: Add some decorative landscaping to your front yard. Choose plants and flowers that will thrive in your area and can add texture and color to your property.

9. Hang Window Boxes: Hang some window boxes beneath your windows to add color and visual interest.10. Paint or Stain Your Deck: Painting or staining your deck can make it look new again. Choose a color that complements your home’s exterior and make sure to seal it regularly.

What are some easy and affordable ways to improve a home’s curb appeal?

1. Add plants and flowers – Adding plants and flowers to your front yard can instantly add color and life to your home. Plant some colorful annual flowers in hanging baskets or pots around your entryway. Place some low-water plants such as succulents in window boxes on the front of your house.

2. Freshen up your exterior paint – A fresh coat of paint can make a huge difference in the look of your home. Choose a neutral color such as light gray, beige, or white to give your home a classic look.

3. Install or replace outdoor lighting – Upgrading your outdoor lighting can create a warm, inviting atmosphere for visitors. Install a dimmer switch for your lights so you can control the brightness of your exterior illumination.

4. Upgrade your front door – This small detail can make a huge difference in the look of your home. Install a new, vibrant colored door to give the entryway a fresh, modern look.

5. Spruce up your walkway – Make sure your walkway is free from dirt, weeds, and debris. Plant a small garden bed or line the walkway with bricks or rocks for interest.

6. Pressure wash the siding – Pressure washing the exterior of your home can make it look new again. Be sure to follow all safety guidelines and use the correct pressure washer nozzle.

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